What do visitors ask a accounting firm website?

In short

This page is based on 5 checked accounting firm websites. Each check lists the 5 questions a visitor is most likely to ask that the site's own pages don't clearly answer. Sites are not named.

The gaps that came up most often on accounting firm websites: prices, quotes and plans; what is included and how it works; booking, availability and opening hours.

The questions accounting firm visitors are most likely to ask

Prices, quotes and plans left unanswered on 5 of 5 sites

• “How much do your accounting and bookkeeping services cost?”
• “How much do your accounting and tax services cost?”
• “What are your fees or pricing for accounting services?”

What is included and how it works left unanswered on 4 of 5 sites

• “Can you provide accounting services remotely or do I need to visit your office?”
• “Do you offer a free consultation or trial before I commit?”
• “Do you offer a free initial consultation or assessment?”
• “Do you offer services for startups or new businesses just starting out?”
• “What happens if I'm not satisfied with your service and want to leave?”
• “What qualifications and certifications do your individual accountants have?”
• “What qualifications and experience do individual staff members have?”

Booking, availability and opening hours left unanswered on 3 of 5 sites

• “What are your business hours and how quickly can you respond to client inquiries?”
• “What are your office hours and how do I contact you by phone?”
• “What are your office hours and how quickly can you schedule a consultation?”
• “What specific software and tools do you use for accounting and bookkeeping?”

Changing or cancelling left unanswered on 2 of 5 sites

• “How long does it take to complete annual accounts or tax returns?”
• “How quickly can you prepare my tax return or audit?”

Accounts and logging in left unanswered on 1 of 5 sites

• “What accounting software do you use and can clients access their records online?”

How often accounting firm websites answer them on the page

Per theme, how many of the 5 checked sites left at least one likely visitor question on it unanswered. The rest answered it on their pages or had bigger gaps elsewhere.

Updated 2026-09-30, based on 5 checked accounting firm websites.