Walk home buyers through your loan programs and paperwork, and send every rate question to a broker
First-time buyers arrive at a broker's site full of questions about pre-approval, down payments and what paperwork they will need. GetFoxChat answers from your loan program, process and document pages, and routes anything about rates or whether someone qualifies to a broker.
What home buyers and homeowners thinking about refinancing ask on a mortgage brokerage website
These are the questions home buyers and homeowners thinking about refinancing typically type into a mortgage brokerage website. Next to each: which of your pages answers it, and what the operator does with it.
“What are your current rates?”
Answered from: none, rates need a broker. Explains it cannot quote rates and offers Talk to a person or the apply page.
“How do I get pre-approved?”
Answered from: your pre-approval page. Summarizes the steps on the pre-approval page and links it.
“Do you work with self-employed borrowers?”
Answered from: your loan programs page. Checks whether the programs page mentions self-employed options and links it, making no promise about approval.
“What documents will I need?”
Answered from: your document checklist. Lists the items from your checklist and links the page so the visitor can save it.
“What's the difference between a broker and a bank?”
Answered from: your about or FAQ page. Shares the brokerage's own explanation from its pages. If none is published, it offers the hand-off.
“Can I qualify with my credit score?”
Answered from: none, this needs a broker. Says it cannot assess eligibility and passes the conversation to a broker.
“Do you help with refinancing?”
Answered from: your loan programs page. Confirms whether refinancing is listed and links that section.
“Are you licensed in my state?”
Answered from: your licensing page. Answers from the licensing information your site publishes and links it.
“Where is my loan in the process?”
Answered from: your contact page. Explains it cannot see loan files and shares your phone and email so the borrower can reach their broker.
“How long does closing usually take?”
Answered from: your first-time buyer guide. Repeats how your guide describes the closing stage without committing to any date.
Routing example: sending a visitor to the right page
Visitor
“We found a house we love and the seller wants a pre-approval letter by the weekend. We've never done this. What do we need?”
Operator
“The pre-approval page explains each step, and the document checklist lists what to gather so you can move quickly. I can't promise timing or approval, so given your weekend deadline, tap Talk to a person to reach a broker directly, or use the phone number on the contact page.”
Page it points to
Pre-approval process yourwebsite.com/pre-approval
It gives the published steps right away and routes the deadline to a person instead of promising a turnaround. When that link is on the page the visitor is already looking at, the operator highlights it.
The pages that let it answer
The operator answers only from your own public pages, so these are the pages worth having on a mortgage brokerage website:
| Page | Typical address | What it lets the operator answer |
|---|---|---|
| Loan programs | /loan-programs | Lets the operator say whether the brokerage lists first-time buyer, refinance, self-employed or investment property options. |
| Pre-approval process | /pre-approval | Answers how pre-approval works and what happens after someone applies, step by step as the broker wrote it. |
| Document checklist | /documents | Covers which pay stubs, statements and records borrowers are asked to gather. |
| First-time buyer guide | /first-time-buyers | Handles the plain-language basics new buyers ask about, like closing steps and common terms. |
| Apply | /apply | Is where the operator sends people ready to start, since it cannot take an application in chat. |
| Licensing and about | /about | Tells visitors which areas the broker serves and where licensing details are published. |
When it passes the conversation to you
- A visitor asks for a rate, payment amount or closing cost figure: it offers no numbers and passes them to a broker.
- A buyer mentions an offer deadline or a closing date at risk: it shares the phone number from your contact page and offers Talk to a person.
- A borrower asks about the status of an application or a missing condition: it says it cannot see loan files and routes them to your team.
- Someone describes a credit or income situation and asks if they qualify: it declines to assess it and hands the conversation over.
It never quotes rates, estimates payments, judges eligibility or takes applications. It only explains what your loan and process pages already say.
What the operator does on every page
- It reads your public pages and answers from what they say, in the language the visitor writes in.
- It points to the page that has the answer, and highlights the link when it is on the page the visitor is viewing.
- When your pages don't have the answer, it says so and offers Talk to a person. Your team replies from the GetFoxChat inbox; when nobody is online, the visitor can leave an email address.
- Asked whether it is a person, it says it is an AI assistant.
- You see what visitors asked and which questions your pages didn't answer.
Putting it on your site is one line of code: install guides for every platform.
Find out what your visitors can't find
See the 5 questions your visitors are likely to ask that your pages don't clearly answer. Free, no account needed.
The chat starts as Foxy. Rename it and change the avatar anytime. Plans and what each includes: pricing.