How FoxChat Works

Step 1 — Add the snippet

Adding FoxChat is one line of HTML. Paste this script tag before the closing body tag on your site and the chat bubble appears for every visitor:

<script src="https://getfoxchat.com/widget.js" data-site="YOUR_SITE_ID" defer></script>

You get your own site ID and a copy-paste snippet from the dashboard the moment you sign up. There is nothing to tag, no selectors to wire, and no configuration to fill in first. It works the same on WordPress, Shopify, Webflow, React, Next.js, a static HTML page, or a custom app — if your site renders HTML, the snippet runs. See the install guides for the per-platform version.

Step 2 — your AI operator learns your site and your knowledge base

As soon as the snippet is live, your AI operator reads your public pages — your homepage, pricing, docs, FAQs, feature pages — and builds a working understanding of what your product does and how you describe it. That alone is enough for your AI operator to start answering, with no manual setup. This is the default the minute you install.

From there you make your AI operator sharper by giving it a real knowledge base: the answers that are not fully written on a public page, like refund terms, plan nuances, onboarding gotchas, and the edge-case questions support fields every week. You can import existing help content from Zendesk, Intercom, Crisp, Help Scout, Freshdesk, or a CSV in one click, write entries in the dashboard editor, or have your AI operator draft a starter set from your site for you to approve. The more grounded the knowledge base, the more questions your AI operator resolves on its own. Full detail lives on the knowledge base guide.

Step 3 — Visitors chat, and your AI operator answers, guides, and helps

When a visitor opens the chat, your AI operator answers their question in plain language using your own content, with the source it pulled from still attached. It is a real conversation, not a menu of canned buttons: the visitor types the way they actually talk, and your AI operator meets them there. When a question genuinely falls outside what your content can support, your AI operator says so honestly and offers to take a message or hand off to a person rather than inventing an answer.

Your AI operator does more than answer. It can guide a visitor through a task step by step — lighting up the exact button or field on your live page as it narrates, using a walkthrough you recorded once by simply doing the task yourself. And it is proactive: when a visitor stalls on a pricing page, bounces between the same two screens, or sits idle mid-signup, your AI operator can reach out first — before that visitor gives up and closes the tab.

Step 4 — You see what visitors struggle with, and improve

Every conversation tells you something. FoxChat surfaces the questions your AI operator could not confidently answer, the pages where visitors get stuck, and the topics that come up again and again. When there is a gap, you answer it once in the dashboard and that answer is immediately live for every future visitor — no retraining, no waiting.

Your team only sees the conversations that actually need a human. The rest your AI operator handles. Over a few weeks the unanswered queue shrinks, the knowledge base fills in, and the support inbox gets quieter — not because fewer people are asking, but because your AI operator is answering more of them correctly the first time.

What makes your AI operator different

It helps before it is asked. Most chat widgets sit in the corner and wait. Your AI operator watches for the signs of a stuck visitor — hesitation on pricing, repeated back-and-forth between pages, going idle mid-task — and offers help at the moment it is useful, instead of after the visitor has already left.

It guides on the page, not in a wall of text. When the answer is "do these four things," your AI operator can run the steps right on your live site, pointing at the real control for each one. A visitor who asks "how do I export to CSV?" gets shown, not handed a paragraph to decode.

It learns automatically and keeps current. Your AI operator reads your site on its own, so it starts useful on day one and stays in sync as your content changes. You sharpen it by answering gaps, not by maintaining scripts that break the next time you redesign.

It is honest about what it does not know. Your AI operator answers from your content with the source attached, and when it is not confident it says so and offers a human — carrying the full conversation across so the visitor never has to repeat themselves. A confident wrong answer costs you more than an honest handoff, so your AI operator will not fake it.

Common questions

Do I have to write a knowledge base before it works? No. Your AI operator answers from your live site the moment you install. A knowledge base makes it answer more questions on its own, but it is an upgrade, not a prerequisite.

Will it make things up? Your AI operator answers from your own content and shows where the answer came from. When it cannot support an answer, it says so and offers a human handoff instead of guessing.

What sites does it work on? Any site that renders HTML — WordPress, Shopify, Webflow, React, Next.js, static pages, custom apps. One snippet, no plugins or build step required. See the install guides.

Is it really my assistant? Yes. FoxChat is white-label — you name the assistant whatever you like and dress it in your colors. We call ours your AI operator in these demos; you will name yours.

How long does setup take? Most people are live in about three minutes: sign up, paste the snippet, watch your AI operator start answering. Importing or writing a knowledge base is optional and can come later.

What does it cost? There is a free 14-day trial with no credit card. See the pricing page for current plans.