Answer ingredient and routine questions with your own product copy
Beauty shoppers read labels closely and ask pointed questions about fragrance, actives and how to layer products. GetFoxChat quotes your ingredient lists, how-to-use sections and brand pages, and never gives skincare or medical advice of its own.
What shoppers and skincare enthusiasts ask on a beauty brand website
These are the questions shoppers and skincare enthusiasts typically type into a beauty brand website. Next to each: which of your pages answers it, and what the operator does with it.
“Is this moisturiser fragrance-free?”
Answered from: the product page. Checks the ingredient list and description on the product page and repeats what it says. It does not interpret the list beyond what the brand states.
“Can I use the vitamin C serum with retinol?”
Answered from: your how to use page. Repeats any layering guidance the brand publishes. If the pages do not cover it, it says so and suggests asking a dermatologist or the brand's team.
“Which foundation shade would suit warm undertones?”
Answered from: your shade finder. Explains how the shade finder groups shades by undertone and links to it. It does not pick a shade for the shopper.
“Are your products cruelty-free and vegan?”
Answered from: your our standards page. Repeats what the standards page states, word for word where it matters, and adds no certifications the page does not name.
“I have sensitive skin, will this cause a reaction?”
Answered from: the product page. Shares the ingredient list and any patch test note on the product page, says it cannot give skin advice and suggests speaking to a professional.
“How long does the cleanser last once opened?”
Answered from: your FAQ. Gives the storage and shelf life information the FAQ or product page provides.
“Can I return a product I've opened if it doesn't suit me?”
Answered from: your shipping and returns page. Quotes the rules on opened items from the returns page and links to them.
“Is this safe to use while pregnant?”
Answered from: no page can answer this safely. Says it cannot give medical advice, repeats any note the product page makes, and suggests checking with a doctor or asking the brand's team.
“What does niacinamide actually do?”
Answered from: your ingredients glossary. Repeats the glossary's description of the ingredient, without adding claims of its own.
“Is the eye cream okay for contact lens wearers?”
Answered from: the product page. Repeats any direction for use about the eye area. If none is given, it says so and offers to pass the question to the brand.
Routing example: sending a visitor to the right page
Visitor
“I'm building a simple evening routine. I've got combination skin and want to add your night serum, but I'm not sure what order to put things on or if it clashes with my exfoliating toner.”
Operator
“Your how to use page sets out the order the brand recommends for evening products, so that is the best guide to where the night serum fits. The serum's product page lists its ingredients and any cautions about combining it with exfoliants. I cannot advise on your skin itself, but I can pass your question to the brand's team if the pages do not cover your combination.”
Page it points to
How to use yourwebsite.com/routines
It points to the brand's published routine and ingredient details, and clearly declines to give personal skincare advice. When that link is on the page the visitor is already looking at, the operator highlights it.
The pages that let it answer
The operator answers only from your own public pages, so these are the pages worth having on a beauty brand website:
| Page | Typical address | What it lets the operator answer |
|---|---|---|
| Product pages | /products | Gives the operator each product's full ingredient list, directions for use and size. |
| Ingredients glossary | /ingredients | Lets it explain what a named ingredient is in the words your brand uses. |
| Shade finder | /shade-guide | Answers questions about undertones and matching shades, as your guide describes. |
| Our standards | /our-standards | Covers what the brand states about testing on animals, vegan formulas and packaging. |
| How to use | /routines | Lets it repeat the routine order and layering advice you have published. |
| Shipping and returns | /shipping-returns | Answers delivery and return questions, including rules for opened products. |
| FAQ | /faq | Covers shelf life, storage and batch questions your team already answers in writing. |
When it passes the conversation to you
- A customer reports irritation or a reaction after using a product.
- A shopper wants a personal shade match or routine built for them.
- Someone asks about an order, a subscription or a damaged delivery.
- A retailer, salon or creator asks about stocking or collaboration.
It will not give skincare, dermatological or medical advice, and it will not recommend products beyond what the pages say. It does not look up orders or take payments.
What the operator does on every page
- It reads your public pages and answers from what they say, in the language the visitor writes in.
- It points to the page that has the answer, and highlights the link when it is on the page the visitor is viewing.
- When your pages don't have the answer, it says so and offers Talk to a person. Your team replies from the GetFoxChat inbox; when nobody is online, the visitor can leave an email address.
- Asked whether it is a person, it says it is an AI assistant.
- You see what visitors asked and which questions your pages didn't answer.
Putting it on your site is one line of code: install guides for every platform.
Find out what your visitors can't find
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