Give prospective parents clear answers while they weigh up your school
Families choosing an independent school read a lot before they ever phone admissions, and their questions often arrive late at night. GetFoxChat answers from your admissions, curriculum and school life pages, and sends anything about a particular child to your admissions team.
What prospective parents and families ask on a private school website
These are the questions prospective parents and families typically type into a private school website. Next to each: which of your pages answers it, and what the operator does with it.
“At what age can my child join the school?”
Answered from: your admissions page. Explains the entry points the admissions page lists and links to it. If the family asks about joining mid-year and the page does not say, it passes that to admissions.
“Is there an entrance assessment, and what does it involve?”
Answered from: your admissions page. Describes the assessment or interview stage as the page sets it out. It does not predict how a child would do.
“When is your next open morning?”
Answered from: your open days page. Points to the dates or visit options shown on the open days page and highlights the registration link if the parent is already on that page.
“Do you offer bursaries for families on a lower income?”
Answered from: your scholarships and bursaries page. Summarises who the bursary page says can apply and how, and links to it. It never assesses whether a family would qualify.
“What's included in the fees, and are lunches extra?”
Answered from: your fees page. Directs the parent to the fees page and repeats what it says is included or charged separately. It does not calculate a total for the family.
“Do you have weekly boarding or only full boarding?”
Answered from: your boarding and school life page. Explains the boarding arrangements the page describes and links to the relevant section.
“Which languages are taught in the senior school?”
Answered from: your curriculum page. Lists the languages the curriculum page names. If a language the parent asks about is not mentioned, it says the page does not cover it and offers to ask the school.
“Is there a school bus from our area?”
Answered from: your transport and uniform page. Repeats the bus routes or transport arrangements the page describes. It does not confirm a stop that the page does not list.
“How do you support children with dyslexia?”
Answered from: your school life page. Shares what the site says about learning support and links to it, then offers the Talk to a person button so the family can discuss their child with staff.
“Has our application been received?”
Answered from: no page can answer this. Explains that it cannot see applications and offers to connect the parent with admissions or take an email address for a reply.
Routing example: sending a visitor to the right page
Visitor
“We're moving to the area next year and have two children, one entering primary and one in secondary. How does applying work, and can we come and look around first?”
Operator
“Your admissions page sets out each stage of applying, including the entry points for the primary and senior years, so it is worth reading first. Visits and open mornings are listed on the open days page, where you can see the ways to arrange a tour. If you would like to talk about timing for two children, I can pass you to the admissions team.”
Page it points to
Admissions process yourwebsite.com/admissions
It links the family to the application steps and the visit page, and offers a person for the part that depends on their own circumstances. When that link is on the page the visitor is already looking at, the operator highlights it.
The pages that let it answer
The operator answers only from your own public pages, so these are the pages worth having on a private school website:
| Page | Typical address | What it lets the operator answer |
|---|---|---|
| Admissions process | /admissions | Lets the operator walk parents through the stages of applying, from enquiry to assessment and offer, as your page describes them. |
| Open days and visits | /visit | Answers when and how families can see the school, and points them to the page where visits are arranged. |
| Fees | /fees | Lets it direct parents to the published fee schedule and what it includes, without quoting figures of its own. |
| Scholarships and bursaries | /bursaries | Covers who can apply for financial help and how the process works, in your school's own words. |
| Curriculum | /curriculum | Answers questions about subjects, languages and the qualifications pupils work towards. |
| Boarding and school life | /school-life | Lets it explain boarding options, the school day, clubs and pastoral care as described on the page. |
| Transport and uniform | /practical-information | Answers the practical questions about school buses, uniform suppliers and term dates. |
When it passes the conversation to you
- Parents want to discuss a child's particular learning needs or health situation.
- A family asks about the status of an application or a bursary decision.
- Someone wants a tour booked on a date not shown on the open days page.
- A current parent raises a pastoral concern about their child.
It will not process applications, judge bursary eligibility or discuss any individual pupil. It answers only from what the school has published.
What the operator does on every page
- It reads your public pages and answers from what they say, in the language the visitor writes in.
- It points to the page that has the answer, and highlights the link when it is on the page the visitor is viewing.
- When your pages don't have the answer, it says so and offers Talk to a person. Your team replies from the GetFoxChat inbox; when nobody is online, the visitor can leave an email address.
- Asked whether it is a person, it says it is an AI assistant.
- You see what visitors asked and which questions your pages didn't answer.
Putting it on your site is one line of code: install guides for every platform.
Find out what your visitors can't find
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